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ArticlesMilitary Recruiting: Recruiting in Rural Areas


Army Recruiters Thrive Downstate

E.A. Torriero, Chicago Tribune
 November 28, 2005

 WARRENSBURG, Ill -- This is U.S. Army country, where even in the leanest of recruiting years, even in a time of war, young people step out of farms and tiny towns of rural America to enlist.

 Nationally, rising anti-war sentiment and news of mounting casualties in Iraq led this year to the most dismal Army recruiting season since 1979.

 But in the expanses of the Midwest, the downturn has been much less than in other places.

 In dozens of sparsely populated Illinois counties--places with some of the state's highest poverty rates--an average of nearly one in 10 young people joins the military.

 That's more than twice the rate nationwide and makes Downstate Illinois one of the prime recruiting grounds in the country.

 A sense of duty and muted criticism of the war keep recruiting alive in the Midwest. But more than patriotism is at work. Tough times in the heartland make the military an appealing alternative.

 "The Army offered a better future than what I could find by staying back home," said Pfc. Tyler Platt, 19, who signed up last summer in this central-Illinois town and is studying information technology in the Army.

 Downstate Illinois reflects a national trend: Nearly one of every two recruits comes from outside large metropolitan areas, according to a recent breakdown of recruiting statistics by ZIP codes. And almost half of all recruits come from poor and lower-income families, the Pentagon statistics show.

 "Rural America is ripe territory for military recruitment," said Anita Danes, research director for a non-partisan Massachusetts organization, the National Priorities Project, which calculated 2004 Pentagon recruiting data by postal zones.

 They are places, as military recruiters put it, without the negative influences they encounter elsewhere in the country.

 The non-urban Midwest has hardly a hint of the vociferous campaigns going on in the Northeastern and Western states to rid schools of military recruiters.

 "

 All Army battalions missed their recruiting goals in the fiscal year that ended in September. Aiming for 80,000 recruits nationally, the Army signed up 73,373, the first time since 1999 that it failed to achieve its target.

 The St. Louis region rated third in the nation for Army recruiting, with 2,279, or 73 percent of its goal, behind San Antonio with 86 percent and Oklahoma City with 78 percent.

 "Economic opportunities are limited, and patriotism is high in the Midwest," said Charles Moskos, a Northwestern University sociologist specializing in military affairs. "That combination makes the military awfully attractive to young folks."

 The Army is in the midst of a blitzkrieg advertising campaign nationwide. Recruiters in Illinois say increased benefits, such as a $400-a-month pay boost for those willing to serve in combat divisions, are luring more recruits.

 Slow economy a factor

 In a recent week in the Springfield recruiting center, applicants included a young bank teller seeking a better life, a struggling college student and a recent high school graduate looking for adventure.

 All mentioned the region's bleak prospects for prosperity as reasons for joining the Army, the recruiters said.

 Angela Dunn, 26, an aide in a nursing facility, hardly fits the stereotypical face on an Army recruiting poster.

 Raised in the small community of Carlinville, 65 miles south of Springfield, Dunn said she lived aimlessly after graduating from high school in 1996. She recently began investigating the military as a way to get training as a certified nurse. After talking to recruiters this fall, Dunn was sold on the Army, she said, and has even persuaded a few of her friends to talk to recruiters.

 "I see it as a great opportunity," she said.

 And it doesn't scare her that Pentagon figures show that rural America, places like where she grew up, has borne the brunt of the 2,000-plus U.S. casualties in Iraq.

 Of those, 85 came from Illinois, many of them from rural parts of the state.

 Military alumni honored

 In Warrensburg a few miles west of Decatur, population 1,289, military service has a storied tradition among residents. At Warrensburg-Latham High School, photographs of some 20 enlisted soldiers are proudly displayed in the halls next to the school's sports trophies and academic accomplishments.

 Students have been busy lately putting together 70 packages of goodies to send to alumni serving abroad.

 Recruiters are welcome to set up tables to talk with students about a future in the military. School administrators say they have never encountered a parent or student protesting recruiters' presence.

 "Why would anyone object?" asked Karen Mehrtens, who coordinates student activities at the school. "Having a student from here serving in the military is an honor."

 Platt, a former high school football and track standout at Warrensburg-Latham, is one of those whose pictures grace the school hall.

 After graduating from Warrensburg-Latham in 2003, Platt worked at an electronics store in nearby Decatur while taking college business courses.

 But with an unemployment rate hovering locally at 6 percent, and lower-paying service jobs replacing higher-paying manufacturing positions, Platt figured he faced a bleak future in central Illinois.

 Platt talked with former high school friends who had joined the military. And when he walked into the Decatur Army recruiting office in June, he met Staff Sgt. James Pearson.

 One of the region's top recruiters, with more than 65 recruits in the last 18 months, Pearson asked Platt questions he asks every potential recruit: What is your goal and why aren't you achieving it?

 Then Pearson met with Platt's "influencer," as he calls a recruit's closest contact: his father, Jeff, who sells cars at one of Decatur's biggest dealerships.

 At first, Jeff Platt was hesitant. He has misgivings about the war. His oldest son, Ryan, died eight years ago in a car accident when he was 16. The prospect of losing a second son frightened him. Persuaded by Pearson and by his son's motivations, Platt gave his blessing.

 On Aug. 4, the anniversary of his brother's death, Tyler Platt entered basic training. He struggled at first and thought he had made a mistake.

 But nine weeks later, a soldier son greeted his father.

 "I took a boy in baggy pants to basic and met a polite young man coming out who presses his shirt and says, `Yes sir' and `No sir,'" Jeff Platt said. "I was amazed at how good this has been for him."

 Now Tyler Platt is a private first class studying information systems technology at Ft. Gordon in Augusta, Ga.

 "I don't think it's a big deal to serve my country," said Tyler Platt, who signed on for six years. "And I know I'd never have these kind of opportunities in Decatur."

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etorriero@tribune.com


Copyright © 2005, Chicago Tribune


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