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COMMITTEE for
COUNTERING MILITARY RECRUITMENT

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Articles: Military Recruiting: General

CYBER WARS

Staff Writers, AFNS

Aug 22, 2006

The Air Force is
joining the Internet's largest social networking site
and will enter the MySpace race when it launches its
own user profile today. With close to 98 million
registered users, MySpace.com is an ideal venue for
the Air Force to connect with potential recruits and
promote awareness for its up-and-coming
documentary-style ad campaign "Do Something Amazing."

As the third most popular Web site, MySpace reaches 49
percent of all Internet users between the ages of 18
to 24. The site's users can chat with old friends,
make new friends and post blogs, photos and videos to
their profiles.

"In order to reach young men and women today, we need
to be in tune and engaged in their circles," said Col.
Brian Madtes, Air Force Recruiting Service's Strategic
Communications director. "MySpace.com is a great way
to get the word out to the public about the amazing
things people are doing in the Air Force."

When viewing the Air Force profile, users can see a
series of five rough-cut clips that will give them a
behind-the-scenes look at the extraordinary things
Airmen accomplish every day. They will also have the
opportunity to vote on which commercial will kick off
the "Do Something Amazing" advertising campaign. The
one with the most votes will air Sept. 18 during the
FOX network's TV show, "Prison Break."

In addition to the 30-second commercials, users will
be able to view expanded videos of Airmen as they fly
and fight, call in air strikes, navigate satellites
and jump out of airplanes. The reality TV film clips
include personal, unscripted interviews from Airmen in
today's Air Force. MySpace users can also become
"friends" of the Air Force, download wallpaper and
post messages about what else they would like to see
in the ad campaign.

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